- 70 Billion still spent on TV advertisement
- 27 Billion only spent on Social Media
- 2 Hours spent viewing social media
- 1 Hour and 30 minutes spent on Tv viewing
Consumer behaviour saw the biggest shift since the inception of the internet and audiences across all demographics were forced to change habits and either convert to (or at the very least increase their reliance on) digital interactions for everything from basic shopping to entertainment and communication.
As of Q2 2018, smartphones held 63% share of all retail website visits. As of this moment, only 30% of SME websites are optimised for mobile. In 2018 Google moved to pivot around a strong mobile focus – meaning that mobile optimised sites gained an instant SEO boost over their non-optimised counterparts.
49% of Consumers Depend on Influencer Recommendations. This statistic demonstrates the growing importance of social media influences for brands to connect with their audiences. Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on Twitter, YouTube or Instagram.
98% of sales reps are reaching their quotas through social selling. Sales techniques should evolve to meet the ever-changing behavior of consumers. If you’re a sales agent, one of the techniques you can embrace is using social media to connect and engage with potential clients. As research has shown, nearly 98% of sales representatives, who have over 5,000 LinkedIn connections find it easy to achieve or exceed their quota.
Over half of all online purchases are now completed using mobile devices. With mobile shopping on the rise, this is the best time to ensure your website is completely optimized for mobile viewing and transactions. To illustrate just how important it is to make your marketing channels mobile-friendly, consider this – more than 40% of online transactions were performed on a mobile device within 4 months.
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